Spark

Working within an established brand framework and visual identity, I developed a tailored asset system to sustain brand recognition while keeping the visuals fresh and compelling across evolving communication stages.

I collaborated closely with copywriters and the events team to translate strategic messaging into cohesive designs that supported recruitment goals at every touchpoint. 

My contributions played a vital role in successfully recruiting, engaging, and welcoming a diverse group of participants—including many first-time CJP attendees—building momentum and enthusiasm well in advance of the mission itself.